In 1923, a small group of enthusiasts in Bombay gathered around homemade receivers and transmitted radio signals into the air – not to reach millions, but simply to see if they could. That modest experiment was the beginning of what would eventually become one of the largest broadcasting networks in the world. The story of radio in colonial India is a fascinating arc: from a niche hobby to a commercial venture, and finally to a tool of state power – all within just over a decade.

Table of Contents

The amateur era: radio clubs light the first spark

Organized radio broadcasting in India began in 1923 during the British Raj with the Radio Club of Bombay, followed shortly by similar ventures in Calcutta and Madras. These were not professional broadcasters – they were passionate hobbyists, mostly British expatriates, military officers, and wealthy Indians who had both the resources to import expensive equipment and the technical curiosity to use it.

The most significant of these early outfits was the Bombay Presidency Radio Club, founded by Giachand Motwane and located in Colaba, Bombay. It made the first programmed radio broadcast in India and remained the only operating radio station in Bombay until 1927. A year after Bombay, the Calcutta Radio Club went on air, and the Madras Presidency Radio Club followed in 1924, extending the amateur broadcasting wave to South India.

These clubs produced simple programming – music, talks, and discussions – broadcast for a few hours each day. But they were always financially precarious. Run by volunteers with no steady revenue, they couldn’t sustain themselves. A lack of financial support forced these early stations to shut down by 1927. Yet their contribution was crucial: they proved that radio worked in India and created a small but enthusiastic listener base – planting the seed for what was to come.

From hobby to business: the Indian Broadcasting Company

With the amateur clubs struggling to survive, the colonial government recognised that radio needed a more structured and financially stable foundation. In 1927, it granted a broadcasting license to a private enterprise – the Indian Broadcasting Company (IBC). The agreement, formalised on 23 July 1927, authorised the IBC to operate two radio stations. The Bombay station of the IBC opened on July 23, 1927, and the Calcutta station followed shortly after, marking the official start of organised, structured radio broadcasting in India.

The IBC had credible technological backing. It had the support of the Marconi Company – the global leader in wireless technology at the time – which supplied transmitters and technical expertise. This gave the venture immediate credibility and technical capability that the amateur clubs never had. Programming, however, remained heavily skewed towards the colonial elite: Western music, news bulletins sourced from London through Reuters, and talks designed for British administrators and a small Western-educated Indian upper class.

Why the IBC failed within three years

Despite the strong start, the IBC collapsed financially by 1930. Several structural problems were responsible. The primary revenue model depended on license fees – anyone owning a radio set was legally required to pay an annual fee. But radio sets were expensive imported items, accessible only to the wealthiest households, which kept the potential listener base – and the license fee pool – extremely small. Many who did own receivers simply didn’t pay the fee, and enforcement was nearly impossible.

Then came the final blow: the Great Depression. The global economic crash of 1929 devastated consumer spending, made expansion impossible, and dried up any hope of advertising revenue. The IBC struggled to remain financially viable, and when it collapsed in 1930, British authorities were left to pick up the pieces. On 1 March 1930, the company went into liquidation – and India’s first attempt at commercial radio broadcasting was over.

State steps in: the birth of the Indian State Broadcasting Service

The colonial government had a choice: let radio die, or take control of it. They chose the latter. The government took over the broadcasting facilities and began the Indian State Broadcasting Service (ISBS) on 1 April 1930, initially on an experimental basis for two years, and then permanently from May 1932. It was placed under the Department of Industries and Labour.

This was a turning point in Indian broadcasting history. Radio was no longer a private business chasing profit. It was now an instrument of the state. The government’s motivations were not purely altruistic. In a vast, linguistically diverse country like India, the ability to broadcast a single, controlled message to a large audience was a significant political asset. Nationalist voices and freedom movement leaders were completely kept off the airwaves, while the ISBS broadcast what served colonial interests.

The ISBS and its persistent struggles

Taking over the IBC’s assets did not solve its problems – it inherited them. The ISBS was chronically underfunded, still dependent on the same weak transmitters left behind by the IBC, and struggled to attract listeners in meaningful numbers. The economic depression continued to suppress any possibility of expansion. The ISBS launched on an experimental basis in 1930 under the Department of Industries and Labour, providing only a degree of stability in radio programming – but stability alone was not enough for growth. The government even considered shutting it down multiple times to cut costs.

There was also a conceptual problem: the ISBS, modelled after the BBC, carried a paternalistic “public service” mandate – the idea that broadcasting should educate and improve the population. But in a colonial context, “public service” was filtered through imperial objectives. Programming remained largely in English and catered to the educated elite, leaving the vast majority of India’s population unreached and unrepresented.

The Lionel Fielden factor: professionalising Indian radio

The real turning point came in 1935, when the government made a decisive move to rescue the struggling ISBS. Lionel Fielden, a senior producer at the BBC, was appointed Controller of Broadcasting at the ISBS. Fielden was a transformative figure. He fought for better funding, pushed for new equipment, expanded the geographic reach of broadcasting, and – most importantly – gave the service a new sense of purpose and identity.

It was under his influence that the ISBS was renamed on 8 June 1936, becoming All India Radio (AIR) – a name that declared, for the first time, an ambition to serve the entire nation rather than just the colonial establishment. A new station was set up in Delhi, making it the hub of national broadcasting. The first daily news bulletin was also introduced in 1936, institutionalising radio as a regular source of public information.

Even after the renaming, AIR under colonial rule operated under strict editorial controls. News broadcasts were filtered through official British sources, and the medium was carefully managed to serve imperial interests. The colonial government understood the power of radio precisely – and made sure it worked in their favour.

Radio as mass communication: what the colonial chapter reveals

The evolution of radio in colonial India – from the Bombay Presidency Radio Club’s first experimental signals to the establishment of the ISBS and then All India Radio – is more than a technology story. It is a story about who controls information and why.

Each transition in radio’s early history was driven not by public demand, but by institutional need. Amateur clubs gave way to commercial broadcasting because enthusiasm alone couldn’t pay the bills. Commercial broadcasting gave way to state control because profit alone couldn’t justify the medium’s strategic value. The colonial government didn’t invest in radio because they wanted to inform the Indian public – they invested because radio was a powerful tool to shape what that public heard, believed, and did.

Yet, this very infrastructure – the transmitters, the stations, the professional standards Fielden introduced – became the foundation on which a free India would build its own voice. When India attained independence, there were six AIR stations – in Delhi, Bombay, Calcutta, Madras, Tiruchirapalli, and Lucknow – inherited from the colonial broadcasting system. On the night of 14-15 August 1947, it was All India Radio that broadcast Jawaharlal Nehru’s “Tryst with Destiny” speech – a colonial medium, repurposed for a free nation’s defining moment.

The name Akashvani – meaning “voice from the sky,” a word drawn from a Rabindranath Tagore poem written in 1938 for the inauguration of Calcutta AIR’s shortwave service – was formally adopted in 1956, symbolising India’s effort to reclaim its broadcasting identity from its colonial past.

What do you think? The colonial government invested in radio primarily to control the narrative in a country it was ruling by force – so does a state-run broadcaster ever truly serve the public interest, or does it always risk becoming a tool of whoever holds power? And considering that radio in colonial India was largely inaccessible to ordinary people due to cost, how different is that from today’s digital divide, where access to information still depends heavily on economic privilege?

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References
  1. https://www.britannica.com/topic/All-India-Radio
  2. https://en.wikipedia.org/wiki/Bombay_Presidency_Radio_Club
  3. https://www.etvbharat.com/en/!bharat/national-broadcasting-day-history-and-significance-enn24072206606
  4. https://yourstory.com/2022/02/world-radio-day-11th-edition-radio-history-india
  5. https://www.outlooktraveller.com/experiences/heritage/world-radio-day-a-historical-trail-of-radio-in-india
  6. https://indianmediastudies.com/history-of-radio-in-india/
  7. https://en.wikipedia.org/wiki/Radio_in_India
  8. https://www.iasexpress.net/all-india-radio-akashvani-background-evolution-significance/
  9. https://www.wionews.com/india-news/explained-tracing-journey-of-radio-from-colonial-british-raj-to-independent-and-muti-lingual-india-618686
  10. https://millennialmatriarchs.com/2024/08/15/this-is-all-india-radio/

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Introduction to Journalism and Mass Communication

1 Communication- Concept and process

  1. Need for Communication?
  2. Communication Process
  3. Effective Communication
  4. Barriers to Communication
  5. Forms of Communication
  6. The Development of Communications Media
  7. Mass Communication: The Conventional View
  8. Mass Communication: The Contemporary View
  9. Role of Media in Social Construction of Reality

2 Models of communication

  1. Shannon and Weaver’s Mathematical Model
  2. Osgood and Schramm’s Models
  3. Berlo’s Model
  4. Gerbner’s Model
  5. Newcomb’s Model
  6. Westley and Maclean’s Model
  7. Jakobson’s Model
  8. A Critique of Transmission Perspective

3 Theories of mass communication

  1. Cultivation Theory
  2. Agenda Setting Theory
  3. Uses and Gratification Theory
  4. Dependency Theory
  5. Attitudinal Change Theory
  6. Reinforcement Theory
  7. Persuasion and Attitude
  8. Social Learning Theory

4 Mass communication research- Principles and process

  1. Development of Mass Media Research
  2. Objectives of Research
  3. Motivation in Research
  4. Scientific Approach In Mass Communication Research
  5. Types of Research
  6. Research Approaches
  7. Steps Involved in a Research Process
  8. Ethics in Research

5 History of journalism and mass communication

  1. Early Communication Methods
  2. Advent of Written Communication
  3. Printing Press
  4. Letter Writing and the Postman
  5. Telegraph and Telephone
  6. Radio
  7. Television
  8. Cinema
  9. Internet and Social Media

6 Print media in India

  1. Mass Communication- Definition
  2. Mass Media and Society
  3. Broad Media Policy Framework
  4. Press

7 Language journalism in India

  1. Hindi
  2. Malayalam
  3. Gujarati
  4. Bengali
  5. Tamil
  6. Telugu
  7. Marathi

8 Development of radio

  1. History of Radio
  2. Radio in Colonial time
  3. Radio after Independence
  4. Looking at the Future

9 Development of television

  1. History of Television
  2. Television in India
  3. Television after Gulf War

10 Emergence of digital media

  1. Defining Digital Media
  2. Characteristics of Digital Media
  3. Digital Media in India
  4. Emerging Trends in Digital Media
  5. Challenges

11 Ownership patterns of media (Mass Media)

  1. Patterns of Media Ownership
  2. Trends of Media Ownership
  3. Debates and Ethical Issues

12 Feature and News Agencies

  1. What is a News Agency?
  2. Growth of News Agencies in India
  3. Ownership Patterns and Revenue Sources
  4. Differences in Operation: News Agencies and Newspapers
  5. Foreign Agencies in India
  6. Feature Agencies and Services

13 Government media organizations

  1. PIB (Press Information Bureau)
  2. All India Radio
  3. Doordarshan
  4. Publication Division
  5. RNI (Registrar of Newspapers for India)

14 Educational media

  1. Evolution of Educational Media
  2. Educational Media in India
  3. Use of Educational Media in Teaching and Learning
  4. Innovative Use of Educational Media

15 Indian film industry

  1. Brief History of Films
  2. Reach of the Industry
  3. Impact of the Industry
  4. Art and Production
  5. Future of the Industry

16 Advertising

  1. What is Advertising?
  2. Evolution of Advertising in India
  3. Advertising Publicity and Propaganda
  4. Objectives of Advertising
  5. Advantages and Limitations of Advertising
  6. Media for Advertising
  7. Advertising Techniques
  8. Different Types of Advertising Appeals
  9. Advertising Communications: Basic Concepts
  10. The Advertising Management Process

17 Public relations and corporate communication

  1. Definition of Public Relations
  2. Public Relations and Journalism
  3. The Public Relations Officer: Duties and Responsibilities
  4. Tools of Public Relations
  5. Government Public Relations
  6. Corporate Communication-Definition

18 Event management

  1. What is Event Management?
  2. Types of Event Management
  3. Event Management Strategies
  4. Event Management Budgeting
  5. Marketing Planning for Events
  6. Analysing Event Environment
  7. Sustainable Event Management

19 Integrated marketing communication

  1. What is Integrated Marketing Communications (IMC)
  2. Why Marketing Communications should be Integrated
  3. Tools of Integrated Marketing Communications
  4. Benefits of Integrating the Marketing Communications Efforts
  5. Making an Integrated Marketing Plan
  6. Effects of Social Media Revolution on IMC