Media and Society

Media and Society

1 Understanding media and society

  1. Defining Society and Mass Media
  2. Interpolation of Media and Political System
  3. Corporate Control of Media
  4. Regulation versus Self-Regulation
  5. Media and Public Opinion
  6. New Media and its Impact on Society

2 Media audiences

  1. History of the Term โ€˜Audienceโ€™
  2. Understanding โ€˜Audiencesโ€™
  3. Theories on Audiences
  4. Audience Conception Traditions
  5. Approaches to Audience Research
  6. Future of the Audiences

3 Media literacy

  1. Media Literacy: Concept and Definition
  2. Need for Media Literacy
  3. Functions of Media Literacy
  4. Process of Media Literacy
  5. Core concepts of Media Literacy
  6. Evaluation of the Credibility of Information

4 Mass media policies

  1. Meaning of Media Policy
  2. Objectives of Media Policies
  3. Obstacles in Adopting Media Policies
  4. Media Policies: Global Perspectives
  5. Expertsโ€™ Recommendations in Media Policies

5 Development- Concept and Theories

  1. Dominant Paradigm of Development
  2. Theories since Dominant Paradigm of Development
  3. Alternative Approaches to Development
  4. Approaches to Development Communication

6 Development communication

  1. Concept of Development Communication
  2. Media and Development Communications
  3. Development Communication and New Technologies
  4. Peoplesโ€™ Participation and Development Communication

7 Social and behaviour change communication

  1. Social and Behaviour Change Communication: Concept and Role
  2. IEC BCC SBCC: The Shift
  3. Principles of SBCC
  4. Strategic Approaches to SBCC
  5. Designing a SBCC Strategy

8 SBCC- Case-studies

  1. Environment
  2. Agriculture
  3. Population
  4. Education
  5. Gender Issues
  6. Governance

9 Media and health issues

  1. Concept of Public Health
  2. Sustainable Development and Public Health
  3. Strategies for Public Health Communication

10 Education and media

  1. Education: Concept and Role
  2. Education in India: A Historical Overview
  3. Media and Technology for Education

11 Gender and media

  1. Relationship between Gender and Media
  2. Visibility and Invisibility
  3. Portrayal and Representation
  4. Gender in Mainstream and Alternate Media
  5. Implications of Gender-Media Relationship
  6. Projects and Organisations

12 Environment and media

  1. People Planet and Sustainability
  2. Environmental Risks
  3. Mass Media and Environment
  4. Environmental Movements
  5. International Environmental Agreements

13 Media and human rights

  1. History and Development of Human Rights
  2. Human Rights: Conceptual and Theoretical Framework
  3. Human Rights: Legal Framework
  4. Media, Society, and Human Rights
  5. Participatory Media to Achieve Human Rights

14 International and intercultural communication

  1. International Communication and Intercultural Communication
  2. Salient Issues in International Communication
  3. Globalisation and Intercultural Communication
  4. Propaganda and Persuasion
  5. Development and International Communication

15 Technological Revolution

  1. Technological Developments in Communication
  2. Printing Revolution
  3. Visual Revolution: Photography and Cinema
  4. Electronic Revolution: Telegraph, Telephone, Radio, and Television
  5. Digital Revolution: Web 1.0 to Web 3.0

16 Globalisation and media

  1. Globalisation: Concept and Factors
  2. Globalisation in India
  3. Global Media Structure
  4. Media Globalisation
  5. Effects of Media Globalisation

17 Alternative media

  1. What is Alternative media?
  2. Mainstream Media
  3. Alternative Media in India
  4. New Media and Alternative Media
  5. Future of Alternative Media