Social Media and Society

Social Media and Society

1 Role & Functions of Social Media

  1. Historical Context
  2. Forms and Types
  3. Communication Shifts
  4. Role in Globalisation
  5. Functions in Daily Life
  6. Disruptive Technologies

2 Ownership and Technology of Social Media

  1. What is Social Media?
  2. Technology That Runs Social Media
  3. Data and Algorithms Behind Social Media
  4. User Experiences: Affordance, Agency and Engagement
  5. Ownership Structures of Major Platforms
  6. Revenue Models of Popular Platforms
  7. Social Media Data, Security and Ethics

3 Social Media in The Indian Scenario

  1. Cultural Integration
  2. Regional Platforms
  3. Socio-Economic Factors
  4. Political Communication
  5. Language Diversity
  6. Rural Vs Urban Usage

4 Journalism and Social Media

  1. Transformation of News
  2. Journalistic Ethics Online
  3. Live Reporting
  4. Algorithmic Influence
  5. Journalistic Autonomy
  6. Role of Fact-Checking

5 Transmedia Storytelling

  1. Transmedia Storytelling and Its Key Elements
  2. Role of Social Media in Transmedia Narratives
  3. Narratives Across Different Media Platforms
  4. Role of Audience Interaction in Transmedia Storytelling
  5. Challenges of Maintaining Narrative Cohesion Across Platforms
  6. Learning Strategies for Managing Complex Transmedia Projects

6 Theories of Social Media

  1. Network Theory
  2. Social Presence Theory
  3. Media Richness Theory
  4. Public Sphere Theory
  5. Social Influence Theory
  6. Media Dependency Theory

7 Celebrities and Social Media

  1. Evolution of Celebrity
  2. Micro-Celebrities
  3. Public vs. Private Life
  4. Fan Culture
  5. Celebrity Activism
  6. Commercialisation of Fame

8 Branding and Social Media

  1. Social Media and Its Importance for Brands
  2. Dominant Social Media Platforms for Branding
  3. Review & Rating Sites
  4. Doโ€™s and Donโ€™ts of Social Media Branding
  5. Choosing a Social Media Platform for Your Business
  6. Success Stories of Social Media Branding

9 Self and Social Media

  1. Digital Identity
  2. Impression Management
  3. Reputation Management
  4. Self-Branding
  5. Anonymity and Authenticity
  6. Self-Expression

10 Privacy and Ethics

  1. Concepts and Paradigms of Privacy in the Digital Age
  2. Data: Exploring the Ethical Considerations
  3. Implications of Surveillance Practices
  4. Role and Challenges of Obtaining User Consent in Social Media
  5. Ethical Design of Social Media Platforms
  6. Global Privacy Regulations of Social Media Companies

11 Social Capital and Audience

  1. Social Capital in Digital Spaces
  2. Digital Influence
  3. Audience Behaviour Analysis
  4. Trust and Credibility
  5. Audience as Producers

12 Social Media and Contemporary Activism

  1. Social Media Mobilisation and Activism
  2. Grassroots Campaigns
  3. Visual Narratives
  4. Hashtag Activism
  5. Resilience and Sustainability

13 Influencer Marketing and Blogging

  1. Fundamentals of Influencer Marketing
  2. Influencer Marketing in India
  3. Leveraging Influencers for Brand Promotion
  4. Examples of Creative Influencer Campaigns
  5. The Practice of Blogging
  6. Blogging in Brand Communication
  7. Guest Blogging and Collaborations
  8. Monetising Blogs and Sponsored Content
  9. Integrating Influencer Marketing and Blogging
  10. Measuring Success and ROI
  11. Ethical Issue in Influencer Marketing and Blogging
  12. Challenges and Pitfalls
  13. Future Outlook

14 Learning Through Social Media

  1. Social Learning Principles and itโ€™s Application on Social Media
  2. Techniques for Curating and Sharing Educational Content
  3. Peer Learning Networks Through Social Media
  4. MOOCs and Online Learning Communities
  5. Use Social Media for Interaction and Feedback
  6. Challenges of Digital Learning

15 Political Power of Social Media

  1. Understanding Social Media Based Political Campaigns
  2. Viral Political Content and Its Implications
  3. Role of Social Media in Shaping and Influencing Public Opinions
  4. Impact of Social Media on Democratic Processes and Participation
  5. Social Media and Political Polarisation
  6. Role of Government Surveillance and Censorship on Social Media Platforms

16 Information Gathering Through Social Media

  1. Data, Information, and Intelligence
  2. Social Media Data
  3. Social Media Analytics
  4. Information Gathering
  5. SOCMINT
  6. Track Users Across Social Media Platforms