In the early 2000s, Nagaland’s public education system was in deep trouble. Schools had crumbling infrastructure, teachers were frequently absent, dropout rates were high, and communities felt completely disconnected from institutions meant to serve their children. The government’s centralised approach was failing. Then, in 2002, the state did something bold – it handed schools back to the people. This experiment, called communitisation, became one of India’s most celebrated examples of Social and Behaviour Change Communication (SBCC) in action. It showed that the most powerful way to fix a public system is not through more top-down control, but by making communities the owners of change.

Table of Contents

What is SBCC and why does it matter in education?

Social and Behaviour Change Communication (SBCC) is a strategic approach that uses communication tools – from community dialogue and advocacy to mass media and interpersonal engagement – to shift people’s knowledge, attitudes, and behaviours. According to SBCC guidance frameworks, effective programmes work at multiple levels: the individual, the family, the community, and the broader social environment.

While SBCC has traditionally been associated with health campaigns – such as family planning or disease prevention – its principles are equally powerful in education. The core idea is straightforward: providing information alone doesn’t change behaviour. You need a supportive environment, community buy-in, and sustained dialogue. Nagaland’s communitisation model is a textbook case of these principles applied to education reform.

The crisis before communitisation

To appreciate the significance of this reform, it helps to understand the state of education in Nagaland before 2002. The public school system was entirely centralised. The state government managed everything – from teacher appointments and salary disbursement to school maintenance and curriculum delivery. This placed an enormous burden on an already overstretched government machinery. As documented by Vikalp Sangam, the result was predictable: responsibility was replaced by corruption and inertia.

Schools in rural areas were in particularly poor shape. Buildings were deteriorating, classrooms lacked basic furniture, and toilets were often unusable. Teachers had little accountability – absenteeism was rampant because no one at the local level had the authority to monitor them. Parents, meanwhile, were passive spectators. They had no say in how schools were run, and there was a growing disconnect between communities and the institutions meant to educate their children.

Dropout rates were high, enrolment was low, and academic outcomes were dismal. The centralised system had made the community feel that education was the government’s problem, not theirs.

The communitisation act of 2002

In 2002, the Nagaland government passed the Nagaland Communitisation of Public Institutions and Services Act. The concept was developed by R.S. Pandey, the then Chief Secretary of Nagaland, who deliberately chose the word “communitisation” over “decentralisation” to better capture the spirit of the initiative.

The Act transferred the day-to-day management of all government-run primary and middle schools directly to local communities. This was not privatisation – the government continued to fund teacher salaries, set the curriculum, and provide grants. But the operational control – covering academic, administrative, and financial matters – was placed in the hands of the people.

This transfer of ownership happened at the most fundamental level of Naga social organisation: the village. Every village with a government school was required to form a Village Education Committee (VEC), which became the legal authority for managing elementary education within its area.

Structure and role of the VEC

The VEC was designed to be representative and inclusive. Its members typically included a chairperson elected by the Village Council, parent representatives (with at least one woman mandated), teacher representatives, a Village Council member, a church representative, and community members – preferably including an educationist and at least one woman nominated by the community. Members served three-year terms and were required to meet at least once every three months. In cases where multiple villages shared a school, a Common Education Committee (CEC) was formed with representatives from each VEC.

The VEC’s responsibilities were extensive. On the administrative side, it ensured regular functioning of schools, enforced teacher discipline, and compiled annual school reports. Academically, it oversaw the daily running of classes, implementation of annual teaching plans, and distribution of free textbooks and uniforms. Financially, the VEC received government grants, managed school funds through dedicated bank accounts, and disbursed teacher salaries directly.

The “no work, no pay” policy

One of the most impactful provisions was the “No Work, No Pay” principle. Under this policy, VECs had the authority to deduct wages from teachers for days they were absent. As reported by The Morung Express, teacher salaries were disbursed by the VEC with the head teacher serving as secretary. When the people signing your attendance register are your neighbours and fellow villagers, accountability becomes personal and immediate – not bureaucratic and distant.

How SBCC principles drove the model’s success

The communitisation model succeeded not merely as a policy reform but as a communication and behaviour change campaign. Several SBCC principles were at work, even if they weren’t labelled as such at the time.

Ownership as the foundation of behaviour change

The most fundamental SBCC insight in this model is simple: people will care for what they own. By legally and physically transferring school ownership to villages, the government created a powerful psychological shift. Schools were no longer “government schools” – they became “our schools.” This sense of ownership changed behaviours across the board: parents became more involved, teachers became more accountable, and communities started investing their own resources in school improvement.

Community dialogue and participation

SBCC emphasises two-way communication and community participation. The VEC structure institutionalised this. Regular meetings, transparent financial management, and shared decision-making created spaces for dialogue. Parents, elders, teachers, and church leaders all had a voice. This was not a top-down directive telling communities to care about education – it was a structure that made caring natural and necessary.

Social norms and peer accountability

In Naga society, the village is the most important social unit. The communitisation model leveraged this existing social fabric. When the entire village was responsible for its school, positive social pressure naturally followed. Sending children to school became a community norm. Teacher absenteeism became a matter of village reputation. These are exactly the kinds of social norm shifts that SBCC theory identifies as critical for sustained behaviour change.

Transparency and trust-building

Financial transparency was built into the model. VECs were required to maintain proper accounts, get them audited annually, and manage funds through dedicated bank accounts. This reduced the leakage and corruption that had plagued the centralised system. When communities could see exactly how funds were being used, trust in the system grew – and with it, willingness to participate.

The results: a measurable transformation

The outcomes of communitisation were striking. According to research published in the Zenith International Journal of Multidisciplinary Research, the programme led to significant improvements across multiple indicators. Student enrolment increased substantially, with some areas reporting growth between 50% and 500%. Teacher and student attendance rose to over 90% in many schools. Dropout rates fell dramatically, approaching near-zero in several communitised schools. Examination pass rates also improved sharply.

The physical condition of schools transformed as well. Communities took pride in maintaining and upgrading their schools, using local materials and labour. Clean drinking water, proper sanitation facilities, new furniture, and repaired buildings became common.

Perhaps the most telling indicator of success was a market-level shift: as the quality of communitised government schools improved, many private schools in the area closed down, with a significant number of their students transferring to the now-better-performing government schools.

International recognition

The communitisation programme earned Nagaland and India significant global attention. In 2008, the Government of Nagaland received the United Nations Public Service Award in New York, recognising the programme’s innovative use of social capital. Nagaland was the only winner in the Asia-Pacific region in the category of fostering participation in policy-making through innovative mechanisms, and was among just 12 awardees selected globally. UNICEF’s international publication on the State of the World’s Children also devoted a full page to the Nagaland model, the only Indian state to receive such a feature.

Researchers from across India and multiple state governments visited Nagaland to study the system. The model became a reference point for discussions on decentralised governance and community-led development worldwide.

Challenges and limitations

No reform is without challenges, and communitisation was no exception. Despite its many successes, several issues have emerged over the years.

Shortage of teachers in remote areas has remained a persistent problem. Many villages are extremely remote, with poor transport and communication infrastructure, making it difficult to attract and retain qualified teachers. The VEC model depends on having teachers present to manage – when there aren’t enough teachers to begin with, the system is strained.

Capacity gaps among VEC members have also been noted. While the model empowers communities, not all community members have the skills needed for financial management, academic oversight, or administrative coordination. Studies have pointed out that illiteracy and lack of training among some VEC members can limit the effectiveness of school management.

Inconsistent monitoring has been another concern. While the VEC structure provides local oversight, the absence of a strong monitoring framework at the district and state level has meant that some schools perform well while others lag behind. The Kalpavriksh documentation of the programme also found that some improvements in villages were driven more by youth and women’s groups than by the communitisation structure itself.

In 2019, the Nagaland government acknowledged the need for a review of the Communitisation Act to address these evolving challenges and strengthen the framework.

Lessons for SBCC practitioners and education reformers

Nagaland’s communitisation story offers several actionable takeaways for anyone working in SBCC or education policy.

Transfer real power, not just responsibility. The model worked because the transfer of ownership was legal and tangible – communities managed real money, hired and disciplined real teachers, and controlled real infrastructure. Symbolic participation without actual authority rarely changes behaviour.

Leverage existing social structures. Rather than creating entirely new institutions, the communitisation model built on the village council system that was already the backbone of Naga social life. SBCC programmes are most effective when they work with, not against, existing cultural and social frameworks.

Build in transparency mechanisms. Financial transparency through audited accounts and dedicated bank accounts built trust. Trust, in turn, fuelled participation. This feedback loop is essential for any community-based programme.

Invest in capacity building. The model’s long-term success depends on ongoing training and support for VEC members. The World Bank-funded Nagaland Education Project (NECTAR) has recently been working to reinforce communitisation by strengthening community capacity and school management committees through performance-based incentive grants.

Plan for sustainability. Initial enthusiasm can fade. Sustained engagement requires continuous communication, refresher training, and adaptation to changing circumstances – core principles of long-term SBCC strategy.

The broader significance

Nagaland’s communitisation experiment is more than an education reform story. It is a demonstration that SBCC can drive systemic change when it moves beyond awareness campaigns and into structural transformation. The model proved that when communication strategies are embedded in governance – when communities are given both the tools and the authority to act – behaviour change becomes self-sustaining.

At its heart, this case study carries a message relevant far beyond Nagaland: lasting change in public services cannot be imposed from the outside. It must be owned from within. The communitisation model didn’t just fix schools – it changed how an entire society related to education.

What do you think? Could the communitisation approach work in other states or sectors where public service delivery is struggling? What conditions do you think are necessary for communities to successfully take ownership of institutions meant to serve them?

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References
  1. https://en.wikipedia.org/wiki/Social_and_behavior_change_communication
  2. https://sbccimplementationkits.org/sbcc-in-emergencies/learn-about-sbcc-and-emergencies/what-is-social-and-behavior-change-communication/
  3. https://vikalpsangam.org/article/communitisation-of-education-in-nagaland/
  4. https://www.morungexpress.com/communitisation-brings-progress-to-elementary-education-in-nagaland
  5. https://www.researchgate.net/publication/261697584_IMPACT_OF_COMMUNITISATION_ON_ELEMENTARY_EDUCATION_-_AN_ANALYSIS
  6. https://www.pen2print.org/2017/02/communitisation-of-elementary-education.html
  7. https://morungexpress.com/nagaland-communitization-education-be-reviewed
  8. https://vikalpsangam.org/wp-content/uploads/migrate/Resources/nagaland_communitisation_neema.pdf
  9. https://nagalandeduproject.com/pig-diaries-gps-changpang/

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Media and Society

1 Understanding media and society

  1. Defining Society and Mass Media
  2. Interpolation of Media and Political System
  3. Corporate Control of Media
  4. Regulation versus Self-Regulation
  5. Media and Public Opinion
  6. New Media and its Impact on Society

2 Media audiences

  1. History of the Term โ€˜Audienceโ€™
  2. Understanding โ€˜Audiencesโ€™
  3. Theories on Audiences
  4. Audience Conception Traditions
  5. Approaches to Audience Research
  6. Future of the Audiences

3 Media literacy

  1. Media Literacy: Concept and Definition
  2. Need for Media Literacy
  3. Functions of Media Literacy
  4. Process of Media Literacy
  5. Core concepts of Media Literacy
  6. Evaluation of the Credibility of Information

4 Mass media policies

  1. Meaning of Media Policy
  2. Objectives of Media Policies
  3. Obstacles in Adopting Media Policies
  4. Media Policies: Global Perspectives
  5. Expertsโ€™ Recommendations in Media Policies

5 Development- Concept and Theories

  1. Dominant Paradigm of Development
  2. Theories since Dominant Paradigm of Development
  3. Alternative Approaches to Development
  4. Approaches to Development Communication

6 Development communication

  1. Concept of Development Communication
  2. Media and Development Communications
  3. Development Communication and New Technologies
  4. Peoplesโ€™ Participation and Development Communication

7 Social and behaviour change communication

  1. Social and Behaviour Change Communication: Concept and Role
  2. IEC BCC SBCC: The Shift
  3. Principles of SBCC
  4. Strategic Approaches to SBCC
  5. Designing a SBCC Strategy

8 SBCC- Case-studies

  1. Environment
  2. Agriculture
  3. Population
  4. Education
  5. Gender Issues
  6. Governance

9 Media and health issues

  1. Concept of Public Health
  2. Sustainable Development and Public Health
  3. Strategies for Public Health Communication

10 Education and media

  1. Education: Concept and Role
  2. Education in India: A Historical Overview
  3. Media and Technology for Education

11 Gender and media

  1. Relationship between Gender and Media
  2. Visibility and Invisibility
  3. Portrayal and Representation
  4. Gender in Mainstream and Alternate Media
  5. Implications of Gender-Media Relationship
  6. Projects and Organisations

12 Environment and media

  1. People Planet and Sustainability
  2. Environmental Risks
  3. Mass Media and Environment
  4. Environmental Movements
  5. International Environmental Agreements

13 Media and human rights

  1. History and Development of Human Rights
  2. Human Rights: Conceptual and Theoretical Framework
  3. Human Rights: Legal Framework
  4. Media, Society, and Human Rights
  5. Participatory Media to Achieve Human Rights

14 International and intercultural communication

  1. International Communication and Intercultural Communication
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  3. Globalisation and Intercultural Communication
  4. Propaganda and Persuasion
  5. Development and International Communication

15 Technological Revolution

  1. Technological Developments in Communication
  2. Printing Revolution
  3. Visual Revolution: Photography and Cinema
  4. Electronic Revolution: Telegraph, Telephone, Radio, and Television
  5. Digital Revolution: Web 1.0 to Web 3.0

16 Globalisation and media

  1. Globalisation: Concept and Factors
  2. Globalisation in India
  3. Global Media Structure
  4. Media Globalisation
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17 Alternative media

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  5. Future of Alternative Media